Back to Blog
Impact AssessmentHealthcareFinance
Impact Assessment: Patients and Borrowers Are Not Users
June 2026·6 min read
Product thinking asks what a user wants. Regulated thinking asks who is affected, in what way, and what happens to them when the model is wrong.
Product language is a liability in a regulated context. Calling someone a 'user' frames them as a party who can simply choose to leave. A patient cannot choose a different hospital halfway through treatment, and a borrower cannot un-apply for the mortgage that was declined automatically at 3am.